businesses and industries
other company-specific resources
http://www.hp.com/e-inclusion/en/project/ems-yir-022005.pdf HP report on emerging market solutions and Microsoft’s pay-as-you-go program: http://www.microsoft.com/presspass/press/2006/may06/05-21EmergingMarketConsumersPR.mspx
Shell Foundation has an enterprise-oriented approach. See some examples of its work helping to develop new businesses: http://www.shellfoundation.org/pages/core_lines.php?p=corelines_content&page=trading
consulting firms’ take
Interesting Accenture piece on emerging market-multinationals http://www.accenture.com/Global/Accenture_Blogs/Accenture_High_Performance_Business_Blog/The+Rise+of+the+Emerging+Market+Multinational.htm
From Deloitte: http://www.deloitte.com/dtt/research/0,1015,cid%253D137244,00.html
Note that many large consulting firms put reports on line, such as these http://www.deloitte.com/dtt/section_node/0%2C1042%2Csid%25253D16418%2C00.html
Also look at articles published in the McKinsey Quarterly (e.g. a Vera search yielded Beshouri, Christopher, “A grassroots approach to emerging-market consumers”, McKinsey Quarterly; 2006 Issue 4, p60-71, 12p). Business+Strategy is another promising source albeit not in the MIT online sources. Two interesting articles: “6 Truths about Emerging-Market Consumers” http://www.strategy-business.com/press/16635507/04106 and “Five Rules for Winning Emerging Market Consumers” http://www.strategy-business.com/press/16635507/16583
